I #coverflipped one of my favourite YA books: Heist Society by Ally Carter. Feat a cheeky bit of Kandinsky (appropriate).
This is great. Inspired by Maureen Johnson, designers all over the Internet are imagining what the covers of novels written by women might look like had they been written by men and vice versa.
This cover flipping is a great reminder of the deep-rooted sexism in the publishing industry.
I would add that male authors rarely get awesome Kandinsky-ish, abstract covers either. (And when they do, the books rarely sell well.) It was a huge struggle, for instance, to get enough support for the minimalist, abstract cover The Fault in Our Stars ended up getting, because so much market research and anecdotal evidence indicates that such covers fail to attract readers. I believed in “treating the novel as if it were a genuinely good novel,” as I said over and over, but ultimately it happened not because of me but because 1. Rodrigo Corral is a very famous cover designer, 2. my publisher Julie Strauss-Gabel would not accept anything else, and 3. the head of sales, Felicia Frazier, had faith in Julie’s vision for the book. That’s a fortunate and rare combination.
Other cool cover flips can be found here.